Vietnam Tourism: What’s Behind Phu Quoc’s Incredible 5.2 Million Visitors In January-July? A Look At The Island’s Tourism Success

Vietnam Tourism: Traveling plays an imperative role in relieving stress as well as enhancing mental well-being. Exploring new destinations provides a break from the day-to-day grind and provides opportunities to reconnect with nature.

It allows individuals to unwind, recharge, and gain fresh perspectives, which can boost creativity and improve overall happiness. Whether it’s enjoying the serene beaches or immersing in the local culture, travel serves as a powerful tool for relaxation and mental rejuvenation.

Phu Quoc, often regarded as one of the most breathtaking islands in the world, has experienced an impressive surge in visitors in 2025. The island, which earned the title of the world’s second most beautiful island, has seen a remarkable increase in both tourist arrivals and tourism revenue.

Visitor Numbers Surge In 2025
Between January and July, Phu Quoc welcomed 5.2 million visitors. This represents a significant 31.8% increase compared to the same period last year. Tourism has been on the rise, making Phu Quoc one of the most sought-after destinations in Southeast Asia.

The island’s tourism industry has been thriving, with international visitors fueling much of the growth. Phu Quoc recorded nearly 980,000 foreign arrivals, marking a 74% increase compared to the previous year.

Record Tourism Revenue
The surge in visitors has had a direct impact on the island’s tourism revenue. According to the An Giang Province Department of Tourism, tourism revenue from January to July 2025 reached an impressive VND24.8 trillion (approximately US$947 million). This marks a dramatic 93% increase in comparison to the same period last year.

Phu Quoc’s Rising Popularity During The Off-Season
Phu Quoc’s tourism boom is even more remarkable when considering the period from May to July, which is traditionally seen as the low season for international tourists. Despite this, the island still attracted over 350,000 foreign visitors during this time. This demonstrates a remarkable 80% increase in foreign tourists compared to the same months in 2024.

Such growth indicates that Phu Quoc is not only attracting tourists during peak seasons but is also becoming a year-round destination for international travelers.

The Recovery Of International Tourism
The international tourism market is showing strong signs of recovery, with Phu Quoc benefiting from an influx of visitors from key markets such as South Korea, China, India, and various European countries. These markets have been particularly important in driving the island’s growth.

Celebrity Influence And Global Accolades
Phu Quoc’s appeal has also been amplified by high-profile visitors. Asian celebrities, such as Chinese actor and martial artist Vincent Zhao, and Miss Hong Kong 2011, Rebecca Zhu, have visited the island in 2025. Their presence has helped generate significant attention for the island and further solidified its status as a prime tourist destination.

In addition to celebrity visits, Phu Quoc has earned multiple accolades from global travel publications. Recently, a notable global magazine ranked the island third on its list of the 10 best islands in the Asia-Pacific region. Phu Quoc was placed just behind Bali and Koh Samui, further cementing its reputation as a leading destination for travellers in the region.

Recognition As The Second Most Beautiful Island
Last year, Phu Quoc was named the second most beautiful island in the world by readers of a notable global magazine, just after the Maldives. This recognition has undoubtedly contributed to the rise in tourism, as more travelers seek to experience the island’s natural beauty and unique offerings.

Making Plans For Phu Quoc?
Phu Quoc’s continued growth reflecting in visitor numbers as well as revenue showcases its rising popularity as a hot-pick travel destination. The island’s breathtaking beauty, coupled with its global recognition as well as celebrity visits, has put it strongly on the map as a must-visit place.

As Phu Quoc continues to attract travellers from all over the world, its status as one of the most stunning islands in the world is believed to keep growing.

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