Singapore Power Player Bets Big On Ultra-Luxury With A Lavish Hotel Across From The Ritz Featuring One Thousand Pounds-a-Night Rooms And Exclusive Offerings

Luxury hotel brands from the UK, Singapore, Malaysia, India, and the US are rapidly converging on London’s iconic Piccadilly district, triggering a modern-day gold rush in the city’s high-end hospitality scene. With Piccadilly’s historic charm and prime real estate luring international investment, top-tier hospitality groups are aggressively acquiring, developing, and rebranding properties to claim a stake in one of London’s most prestigious addresses. This surge marks a new era of global competition as international players seek to capitalize on rising luxury travel demand and the district’s unparalleled appeal to affluent travelers.

London’s Piccadilly to Welcome Ultra-Luxury Hotel as Singapore’s Royal Group Invests £110 Million in Former NatWest Site.

A historic former NatWest bank building in London’s prestigious Piccadilly is being transformed into a super-luxury hotel, set to charge upwards of £1,000 per night—right across from the iconic Ritz.

Singaporean billionaire Asok Kumar Hiranandani, founder of the Royal Group of Companies, has made his first foray into London’s hospitality scene with an estimated £110 million investment. The Group acquired the Grade II listed building at 63-65 Piccadilly for £65 million last month and plans to invest an additional £45 million to convert the 102-year-old Portland stone structure into a high-end boutique hotel featuring 50 exclusive suites.

Located on the corner of Albemarle Street, just steps from the 119-year-old Ritz London, the new hotel is being designed by Ritchie Design Partners, an architecture firm based in Islington. Completion is anticipated by the end of next year.

The acquisition was facilitated by London-based property advisory firm Michael Elliott.

This development joins a wave of ultra-premium hotel openings in the British capital. The trend kicked off with the unveiling of the £1 billion Peninsula London at Hyde Park Corner in September 2023, followed by the £1.5 billion Raffles London at The OWO in Whitehall.

This year, the former U.S. embassy will be reborn as the Chancery Rosewood, while Auberge Resorts is preparing to launch its first UK outpost in the historic In and Out Club at 94 Piccadilly—near Royal Group’s upcoming hotel. Meanwhile, Waldorf Astoria is progressing with its Admiralty Arch project, and IHG’s luxury Six Senses brand is gearing up for its UK debut in Bayswater.

Luxury hotel brands from the UK, Singapore, Malaysia, India, and the US are flocking to London’s Piccadilly, fueling a competitive surge in high-end hospitality investments. The historic district is fast becoming a global hotspot for premium hotel expansion.

Looking slightly further ahead, India’s Oberoi Group will enter the London market by spring 2028, as part of Grosvenor’s redevelopment of South Molton in Mayfair.

Ranked number 28 among Singapore’s 50 wealthiest individuals, Hiranandani has a net worth of $1.7 billion. Royal Group’s hospitality portfolio already includes elite properties such as the So Sofitel Singapore, DoubleTree by Hilton in Kuala Lumpur, and Raffles Sentosa Resort & Spa in Singapore.

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