ActivumSG acquires luxury Spanish resort Fairmont La Hacienda for €175m

• Investment manager has purchased a newly developed, five-star luxury hotel situated along Spain’s Costa del Sol
• The Fairmont-branded beachfront resort comprises 311 keys encompassing hotel rooms, villas, and branded residences along with two world-class golf courses
• Spain remains the top European destination for hotel investment in 2025 according to CBRE

ActivumSG, one of Europe’s largest independent real estate investment managers, today announces the acquisition of the Fairmont La Hacienda, a five-star luxury hospitality asset located in the exclusive San Roque waterfront enclave along Spain’s Costa del Sol. 

The newly developed hotel has been acquired for €175m from Spanish REIT Millenium Hotels Real Estate (BME: YMHRE) on behalf of ActivumSG Fund VII.

Utilising the deep network and deal sourcing capabilities of its local Spanish team, ActivumSG was able to execute the acquisition at an optimal entry point, with the firm avoiding construction risk as a turnkey transaction. The firm will now leverage its hotel management capabilities to further enhance the asset’s operational performance.

The hotel is in close proximity to two of Southern Europe’s most sought-after luxury travel destinations in Sotogrande and Marbella, and just 15 minutes away from Gibraltar Airport – which now benefits from frictionless travel access with Spain as Gibraltar is now effectively included within the EU’s Schengen area due to a recent trade agreement with the UK.

Fairmont La Hacienda, which officially opened its doors in February this year, boasts a best-in-class amenity offering with facilities including a 22,000 sq ft spa, four swimming pools, seven restaurants and bars, three meeting and conference facilities, and two 18-golf courses overlooking the Mediterranean coastline. 

Drawing inspiration from local architecture and design, the hotel offers guests a unique modern-day luxury hospitality experience that pays homage to the region’s heritage, with the assets’ grounds, villas, hotel rooms, and residences being configured to the style of an Andalusian village.

Fairmont La Hacienda comprises 311 keys, all of which feature seafront views; these are spread across 213 hotel rooms and villas as well as 98 keys across 42 luxury branded residences available for sale to third party owners. These residences benefit from all the services and facilities of the Fairmont La Hacienda, and each feature private gardens, swimming pools, and large terraces with sea views.

In line with ActivumSG’s commitment to delivering luxury hospitality experiences elevated by sustainability, the firm will work closely with Fairmont to minimise the resort's operational carbon footprint through utilising state-of-the-art building management and waste reduction systems. The hotel is also equipped with 147 solar panels to cover part of the asset’s energy needs with clean, renewable power. In addition, the luxury branded residential units are all targeting the LEED “Gold” sustainability certification.

Spain remains the top destination in Europe for hotel investment for a second consecutive year, according to CBRE’s 2025 European Hotel Investor Intentions Survey, with market fundamentals supported by a low supply of fit-for-purpose hospitality assets to cater to sustained and growing tourism demand in the country.

These robust fundamentals are complemented by Spain’s favourable macro-economic backdrop, which is fuelling GDP growth in excess of its European peers. As a result, Spain is projected to be the most-visited tourist destination in the world by 2040.[1]

This transaction reflecs our continued conviction in the Spanish hotel sector, which is supported by long-established fundamentals that are further strengthened by longer summer seasons and changing travel patterns. “Our activity in Spanish hotels, with an emphasis on the luxury and convenience segments, is in line with of our wider thematic focus on the European accommodation sectors, covering living, hospitality and everything in between, where there is a shortage of institutional-quality product relative to investor demand. Saul Goldstein, Founder and CEO, ActivumSG

Having only just opened this year, Fairmont La Hacienda is all set to become a world-renowned luxury tourism and golf destination capable of catering to a diverse range of travellers spanning sports, leisure, and corporate events. “Our deep local contacts book and intimate knowledge of country-specific market dynamics meant we were able to scope out and close a rare opportunity to acquire a top-quality asset at a compelling entry point while avoiding construction risk as a turnkey project. Brian Betel, Head of Direct Asset Transactions, ActivumSG

ActivumSG has been an active investor in European hotels since 2012 and has developed, owned and managed over €1 billion of assets in the sector. Some of ActivumSG’s other Spanish hospitality-related investments across direct asset and platform investments have included:

• SLS Barcelona, a ground-up development of a five-star, 471-room luxury hotel located on Barcelona’s seafront which opened in April 2025 and became the first hotel in Europe operated by Ennismore’s lifestyle hospitality brand, SLS
• Nobu Hotel Barcelona, acquired in 2021 and revamped to include Barcelona’s highest rooftop pool and bar – this 259-room asset recently became Spain's highest BREEAM rated hotel to date following further ActivumSG-led capital expenditure initiatives
• Odyssey Hotel Group, a white-label operator of global hotel brands that currently encompasses a portfolio of 25 hotels across Europe providing almost 4,200 rooms, with a further 25 hotels in the pipeline
• Palacio Solecio, a 230-year-old Andalusian palace in Málaga that was transformed into a luxury boutique hotel and sold for €51 million in April 2024
• Hampton by Hilton Fira Gran Via, a ground-up development in Barcelona, strategically located near a major business destination and sold in February 2024
• Hard Rock Hotel Madrid, re-positioned from a former municipal office building near one of the city’s main train stations and sold in 2022 for €65 million 

About ActivumSG

ActivumSG is one of Europe's largest independent real estate investment managers, with a proven track record of value-add and opportunistic strategies.With professionals in Germany, Spain, Denmark, the Netherlands and the United Kingdom, ActivumSG executes a multi-sector specialist investment strategy with a significant focus on the accommodations and hospitality sectors, and investing via direct real estate, corporate platforms and special situations.Founded by ex-Cerberus private equity real estate veteran Saul Goldstein, ActivumSG has raised close to €3 billion in discretionary capital. Including affiliated entities and its advised funds' portfolio companies, the ActivumSG ecosystem directly and indirectly advises on over €10bn in real estate and real estate-related investments.