The Pacific Asia Travel Association Launches PATA Gold Awards 2025, Recognizing Outstanding Achievements In Tourism

The Pacific Asia Travel Association (PATA) is now open for entries for the prestigious PATA Gold Awards 2025, which honour exceptional achievements in the global travel and tourism sector. These awards, determined through a thorough, merit-based evaluation by a panel of independent experts, maintain the highest standards of integrity and fairness, ensuring that only the most exemplary accomplishments are celebrated.

For over 40 years, the PATA Gold Awards have stood as the foremost symbol of excellence in Asia Pacific tourism, driving innovation and fostering best practices within the industry. This year, PATA is calling on forward-thinking organisations and individuals to submit their most impactful projects by May 25, 2025, for an opportunity to earn global recognition.

“The PATA Gold Awards are more than just accolades; they are a testament to the unwavering dedication to quality and innovation,” said PATA CEO Noor Ahmad Hamid. “We pride ourselves on our stringent judging methods, ensuring that only the most deserving projects are celebrated. As our commitment is to quality and excellence, the awards promise to recognise the visionaries who are genuinely shaping the future of travel. This year, we have refined our categories to further reflect the dynamic evolution of our industry, particularly in critical areas like marketing, and sustainability and social responsibility.”

He added, “We are immensely grateful to the Macao Government Tourism Office (MGTO) for their 30 years of unwavering support. Their commitment underscores the importance of recognising and fostering excellence in our industry.”

MGTO Director Maria Helena de Senna Fernandes emphasized, “The moment has arrived for tourism stakeholders to bring forward the fruits of their vision and commitment in finding the best approaches in marketing as well as sustainability and social responsibility tailored to the industry in the Asia Pacific. With Macao now entering a new dynamic development as a world center of tourism and leisure, we are honored to join hands once again with PATA to provide a platform to inspire the industry across the region to excel.”

The PATA Gold Awards 2025 will highlight new, refined categories in Marketing and Sustainability & Social Responsibility, offering a thorough recognition of innovation, creativity, and significant contributions within the industry. The winners will be revealed during the PATA Gold Awards Gala Dinner on August 27, coinciding with PATA Travel Mart 2025 in Bangkok, Thailand.

Why You Should Enter the PATA Gold Awards

Unrivaled Credibility – Recognized as one of the most stringent travel awards globally, with no sponsor bias influencing the process.

Worldwide Visibility – Gain exposure to a prestigious panel of international professionals and PATA’s expansive global network.

Targeted Promotion – Maximize your reach with media attention and PATA’s comprehensive marketing channels.

Exclusive Networking Opportunities – Receive complimentary access to PATA Travel Mart 2025 in Bangkok, Thailand.

Lasting Recognition – Get featured in the PATA Gold Awards 2025 Winners’ Showcase e-booklet and the PATA Travel Mart exhibition.

Your accomplishments deserve to be celebrated worldwide. Submit your entry now and become part of the global elite in travel and tourism.

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