Peru Leads with Powerful Tourism and Export Strategy at Expo 2025 Osaka-Kansai, Tapping Into Asian Markets

Peru has made significant strides in bolstering its presence in the Asian market through its dynamic involvement in Expo 2025 Osaka-Kansai.

Peru has made significant strides in bolstering its presence in the Asian market through its dynamic involvement in Expo 2025 Osaka-Kansai. The international event served as a platform for Peru to highlight its export potential and tourism offerings, with PROMPERÚ, the country’s official promotion agency, orchestrating two impactful roadshows on August 8. These events focused on exports and tourism, aimed at connecting Peruvian businesses and travel representatives with key players from the Asian market.

Both roadshows, which ran concurrently in Osaka, Japan, attracted 20 Peruvian companies across sectors such as clothing, decoration, and agribusiness, while 13 representatives from Peru’s tourism sector promoted the country’s vibrant destinations. The events resulted in an impressive estimated USD 11 million in business opportunities, reflecting Peru’s growing influence and the region’s increasing interest in Peruvian products and experiences.

Export Roadshow: A Gateway to New Business

The export-focused roadshow saw Peruvian companies engage in one-on-one meetings with potential buyers from Japan, South Korea, China, and Taiwan. This event generated USD 10 million in projected business, underscoring the demand for products such as Peruvian fruits and vegetables, olive oil, and alpaca textiles. Peru’s efforts to enhance its trade relationships in Asia have long been evident, with the country participating in high-profile trade events such as Foodex Japan, the Japan International Seafood & Technology Expo 2025, and the Fashion World Tokyo Fair.

Peru’s reputation as a supplier of high-quality agricultural products, along with its unique artisan goods, has been solidified through these ongoing engagements. Participation in major regional events like the China International Fruit Expo 2025 and Asia Fruit Logistica ensures that Peru remains at the forefront of the Asian market, expanding its reach and boosting its economic potential.

Tourism Roadshow: Meeting the Demand for Unique Travel Experiences

Alongside the export roadshow, Peru’s tourism delegation showcased the country’s rich cultural offerings and stunning natural landscapes to 30 companies from Japan, India, China, and South Korea. In response to the growing demand from Asian travelers for authentic, sustainable, and tailored travel experiences, the tourism roadshow generated an estimated USD 1 million in business potential.

The event highlighted Peru’s diverse array of destinations, including its world-renowned heritage sites and natural wonders. Peru’s focus on sustainable tourism, combined with its commitment to cultural preservation, positioned the country as an appealing destination for high-value travelers seeking immersive experiences.

A collaborative seminar, co-hosted by PROMPERÚ and the National Chamber of Tourism (CANATUR), was also part of the day’s activities. It offered insights into the development of Peru’s inbound tourism industry and highlighted opportunities for collaboration between Peruvian tourism stakeholders and Asian tour operators. This initiative reinforced Peru’s commitment to strengthening bilateral ties and fostering growth in the tourism sector.

Peru’s Continued Focus on Growth in Asia

With these events, PROMPERÚ has reaffirmed its mission to connect Peruvian businesses with international markets, particularly in Asia. As a key agency under the Ministry of Foreign Trade and Tourism, PROMPERÚ plays a central role in promoting Peru as a reliable and competitive partner in trade and tourism. The successful roadshows exemplify the agency’s commitment to expanding opportunities for Peruvian companies and ensuring that the country’s exports and tourism offerings continue to grow in the Asian market.

Peru Day at Expo 2025 Osaka-Kansai

On August 9, Peru will celebrate its National Day at Expo 2025 Osaka-Kansai with a lively cultural program featuring traditional dances, parades, and music. This event, which is expected to attract a large international audience, offers an exciting opportunity to showcase Peru’s cultural richness and strengthen its image as a sustainable and competitive destination.

Peru Pavilion: A Hub for Cultural and Economic Exchange

The Peru Pavilion at Expo 2025 has quickly become a major attraction, with over 750,000 visitors already experiencing the country’s unique blend of cultural heritage, biodiversity, and culinary excellence. Time Out, the well-respected British magazine, named the Peru Pavilion among the top five international pavilions at the Expo. The publication praised the pavilion for its immersive experience, which highlights the country’s natural wonders, diverse culture, and world-class cuisine.

The Peru Pavilion continues to be an invaluable platform for promoting the country’s strengths on the global stage. It serves as a vibrant space where visitors can learn about Peru’s economic potential while also exploring its diverse cultural offerings. As the Expo progresses, the Peru Pavilion is expected to attract even more visitors and continue raising the profile of Peru as a leading destination for trade, tourism, and investment.

Peru’s Strategic Growth in Asia

Peru’s ongoing participation in Expo 2025 Osaka-Kansai is a testament to its long-term strategy of strengthening ties with Asian markets. By promoting its export and tourism sectors in Asia, Peru is positioning itself for continued growth and success. The roadshows in Osaka are just the beginning of Peru’s broader efforts to tap into Asia’s dynamic markets and enhance its global visibility.

As Peru continues to engage with key players in both the trade and tourism sectors, the country’s economic and cultural presence in Asia is set to expand. The success of the roadshows and the celebrations at the Peru Pavilion demonstrate that Peru is on the right track to becoming a prominent player in Asia’s business and tourism landscapes.

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