Accor Plus to Rebrand as ALL Accor+ Explorer across Asia-Pacific

Accor Plus, a travel loyalty subscription programme in the Asia-Pacific region, will rebrand and transition all existing memberships to a new format under the ALL Accor+ Explorer subscription from October 1, 2025.

The updated subscription will include guaranteed ALL Accor Gold status or higher within Accor’s global loyalty programme, two complimentary nights per year, and wider global discounts. Existing members will automatically be upgraded to the ALL Accor+ Explorer membership.

The shift aligns with the broader growth of subscription models globally. ALL Accor+ Explorer will provide members with access to two free nights annually across Asia-Pacific, hotel stays at up to 50 per cent off under the Red Hot Rooms offer, and a 15 per cent discount off public rates at over 4,500 hotels worldwide under more than 30 hotel brands.

Dining discounts include 30 per cent off food and 15 per cent off drinks at more than 1,600 restaurants and 1,200 bars across the region. Members will also receive 30 Status Nights annually, securing ALL Accor Gold status, which includes benefits such as room upgrades, early check-in and late check-out, where available. Additional benefits include priority access to limited-time offers and member-only events.

Accor Plus stated that the upgraded membership benefits were informed by research conducted with more than 7,000 members and 200 hotels across 12 countries in October 2024. CEO Emilie Couton said the company reviewed data and feedback over the past 18 months to align the subscription with current member expectations.

The rebranded subscription will be integrated into the wider ALL Accor global loyalty platform, allowing members to use benefits while earning and redeeming ALL Accor Reward points and Status Nights through a single booking system and app.

In 2024, Accor Plus members stayed five times more nights than non-members, with more than 3.1 million room nights booked. They also redeemed over one billion reward points and accessed more than 2,300 exclusive offers.

ALL Accor+ Explorer will apply across more than 25 Accor hotel brands in Asia-Pacific, including Raffles, Fairmont, Sofitel, MGallery, Pullman, Swissôtel, Mövenpick, Novotel, Mercure, Tribe, ibis and others. It also offers a 15 per cent discount on stays at over 30 brands globally and includes ALL Accor Gold status or above.

All active Accor Plus members will be automatically upgraded from October 1. New members can subscribe at S$299 (US$222) per year.

About Accor, a world-leading hospitality group

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.