IndiGo and Singapore Tourism Board Strengthen Ties to Boost Travel Between India and Singapore: Here’s What You Need To Know

In an exciting new development aimed at strengthening tourism between India and Singapore, IndiGo has signed a Memorandum of Understanding (MoU) with the Singapore Tourism Board (STB). This partnership, marking the 60th anniversary of India-Singapore diplomatic relations, sets the stage for enhanced travel connectivity and tourism promotion between the two nations. It is the first MoU between IndiGo and a national tourism board, as well as STB’s first with an Indian airline.

The project is positioned to take place over the upcoming year, with the goal to enhance the Singapore reputation as a premier leisure and business travel hubs Singapore for Indian Visitors. Singapore has always been one of the top international travel destinations for IndiGo and their collaboration is expected to increase travel further, making the Singapore city-state even more appealing.

The Growing Demand for Travel to Singapore

India has consistently been one of the most significant markets for tourism to Singapore, and this trend is expected to continue. According to IndiGo, over 500,000 Indian visitors traveled to Singapore in the first half of 2025 alone. This growing demand is further fueled by the seamless connectivity between Changi Airport, one of Southeast Asia’s busiest airports, and 15 Indian cities, making it easier for travelers to access Singapore. With this new partnership, IndiGo aims to enhance its services to Singapore and increase its market share of this growing demand.

IndiGoStretch: The Premium Travel Experience

In line with this new partnership, IndiGo has launched IndiGoStretch, a new premium service for travelers between India and Singapore. Starting from August 9, 2025, IndiGoStretch will cater to business travelers flying between Singapore, Delhi, and Mumbai. The premium service offers tailored business products designed to enhance the overall travel experience, from more comfortable seating to added convenience and services.

Pieter Elbers, IndiGo’s CEO, expressed his enthusiasm for the partnership, highlighting that the airline is delighted to work with STB to strengthen travel links between India and Singapore. He also emphasized the airline’s position to meet the growing demand for high-quality travel experiences between the two countries.

The Untold Singapore Campaign

In continuation of previously formed collaborations, IndiGo and STB launched a campaign earlier this year to market the lesser-known hidden gems of Singapore. The campaign ‘Untold Singapore’ aims to capture a diverse audience by portraying Singapore in all its glory, both popular and off-the-beaten-path.

With India being one of the largest source markets for Singapore tourism, this campaign is expected to reach a broad audience. The initiative will include special offers, travel tips, and experiences that are unique to Singapore, attracting more travelers to explore beyond the typical tourist attractions.

Strengthening Connections and Future Plans

Forward-looking, both IndiGo and STB intend to synergistically work on optimizing the current routes as well as launching new ones to improve connectivity further. Given the extensive reach of IndiGo across India, the airline can effectively serve the market for travel to Singapore from various Indian cities. The campaign will also work towards expanding business and leisure travel opportunities for tourists who wish to explore the rich culture and immense business potential that Singapore provides.

The MoU represents not only a significant step in strengthening tourism ties but also a long-term commitment to promoting mutual growth between India and Singapore. This partnership is part of a broader strategy by STB to tap into India’s dynamic travel market, while also offering Indian tourists more ways to experience Singapore.

Official Statements and Significance

In her official comments, Melissa Ow, Chief Executive of the Singapore Tourism Board, voiced optimism that the partnership would elevate the travel and tourism relations between Singapore and India. As she added, the collaboration will capture the value of the fast-expanding travel market of India while enhancing the experience of Singapore for Indian tourists.

She further highlighted that the collaboration celebrates 60 years of India-Singapore diplomatic relations, underscoring the significance of this partnership. The year-long campaign, she said, will highlight Singapore’s diverse offerings and will be a milestone in driving tourism and travel growth for both countries.

Conclusion: A Win-Win for Both Nations

This strategic collaboration between IndiGo and STB marks a significant milestone in promoting India-Singapore tourism. By strengthening air travel services and showcasing Singapore’s hidden gems, the partnership promises to increase tourist arrivals, enhance the tourism experience, and drive further collaboration between the two nations.

With the campaign already gaining momentum, both partners are confident that this initiative will contribute to the long-term growth of tourism between India and Singapore. As the partnership continues to develop, IndiGo and STB are setting a strong foundation for increased tourism traffic and creating meaningful travel experiences for both leisure and business travelers.

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