Ryanair Takes On Wizz Air With New ‘Prime’ Subscription Service: How Frequent Flyers Can Save Up To £420 Per Year

A major European low-cost carrier has unveiled a subscription-based service designed for regular travelers. The annual membership includes perks like complimentary seat selection, flight insurance coverage, and access to members-only discounted fares.

The launch follows a similar move by a competing budget airline, which recently introduced a premium membership tier offering fare discounts and enhanced onboard benefits. That carrier has also implemented a flexible flight pass system catering to spontaneous travelers.

An airline representative explained the new service targets cost-conscious customers who travel frequently. “Our membership program helps regular flyers save substantially while enjoying added conveniences,” the spokesperson noted. Enrollment will be limited to ensure service quality, with savings scaling based on travel frequency – frequent users stand to gain the most value.

This development reflects a growing industry trend toward subscription models in the aviation sector. As airlines seek to build customer loyalty while maintaining competitive pricing, such programs are becoming an increasingly common strategy. Market response will determine whether this latest offering achieves widespread adoption among budget travelers.

The program’s tiered benefits structure aims to appeal to both frequent and occasional flyers, potentially reshaping how price-sensitive passengers approach air travel in the competitive European market.

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