Discover the Magic of Malaysia in Vietnam: Unforgettable Experiences at the Tourism, Arts, Culture & Food Festival 2025

The Malaysia Tourism, Arts, Culture & Food Festival 2025 is a diverse celebration of Malaysia’s rich cultural heritage, culinary delights and vibrant arts scene, organised in Vietnam from July 29 to August 2, 2025. Vietnam has been identified as an important priority market within ASEAN for the upcoming Visit Malaysia 2026 (VM2026) campaign. This upcoming event seeks to strengthen bilateral tourism cooperation between Malaysia and Vietnam with a strong platform for cross-cultural exchange and collaboration. The festival which is hosted in Ho Chi Minh City and Hà Nội, introduced Malaysians to Vietnamese audience in a memorable way. It has brought together the best of both countries’ traditions and offerings in single platform.

Bringing Cultures Together: A Vibrant Showcase of Malaysia

The Malaysia Tourism, Arts, Culture & Food Festival is a prime example of how tourism and culture can be utilized to create lasting diplomatic and business ties between neighboring nations. The festival brought Malaysia’s colorful heritage to Vietnamese audiences with performances, exhibitions, and a unique taste of Malaysia. This public celebration not only celebrated the nation’s diversity but also aimed to deepen cultural appreciation and foster stronger people-to-people ties between Malaysia and Vietnam.

Highlights of the Festival: From Cultural Performances to Business Networking

The festival was marked by two standout events: the Destination Seminar and Business Networking Session and the public celebration.

Destination Seminar and Business Networking Session

Held in both Ho Chi Minh City and Hà Nội, the Destination Seminar and Business Networking Session brought together stakeholders from Malaysia’s tourism, aviation, and hospitality sectors, as well as their counterparts in Vietnam. This event allowed both countries to explore new business opportunities, fostering stronger partnerships in travel, trade, and tourism. These discussions are pivotal as Malaysia works to increase its inbound tourism from Vietnam, with a particular focus on the VM2026 campaign.

Malaysia Food and Culture Promotion 2025

One of the festival’s highlights was the Malaysia Food and Culture Promotion 2025, which launched in Hà Nội on August 1, 2025. The event was designed as a community celebration, showcasing Malaysia’s diverse cultural heritage through traditional art performances, handicraft demonstrations, and, of course, its world-renowned cuisine.

Visitors were able to experience the rich flavors of Malaysian food, including iconic dishes such as Nasi Lemak, Satay, Rendang, and Roti Canai. These culinary delights, coupled with vibrant performances of traditional dances and live music, allowed attendees to experience the full spectrum of Malaysian culture, all while encouraging deeper cultural exchange between the two countries.

The Madani Week: Promoting Values of Sustainability and Prosperity

In addition to the food and culture promotions, the Madani Week event was held on August 2–3, 2025, at Aeon Mall Long Biên in Hà Nội. This initiative, hosted by the Embassy of Malaysia, is part of the country’s broader Madani philosophy, which promotes six core values: sustainability, prosperity, innovation, respect, trust, and compassion. These values are integral to Malaysia’s vision for holistic national development across culture, education, and trade.

Madani Week featured exhibitions and workshops that showcased Malaysia’s commitment to sustainability, innovation, and education. This event underscored the importance of long-term, strategic partnerships between Malaysia and countries like Vietnam, helping both nations to work together in fostering sustainable development in various sectors, including tourism, arts, and culture.

Malaysian Cuisine: A Delicious Journey Through Malaysian Heritage

No celebration of Malaysian culture would be complete without its remarkable cuisine. Throughout the festival, visitors were treated to an array of traditional Malaysian dishes, each reflecting the nation’s diverse cultural influences. From the spicy flavors of Sambal and Rendang to the sweet treats of Kek Lapis (layered cake), the festival showcased Malaysia’s culinary diversity in full force.

The food stalls also offered traditional Malaysian drinks such as Teh Tarik (pulled tea) and Bandung, a refreshing rose-flavored milk drink. These culinary offerings served as both a gastronomic delight and a gateway to exploring the stories behind each dish, as they represent the unique blend of Malay, Chinese, Indian, and Indigenous influences that define Malaysia’s food culture.

Strengthening Tourism Cooperation Between Vietnam and Malaysia

The Malaysia Tourism, Arts, Culture & Food Festival highlighted the growing importance of the Vietnamese market for Malaysia’s tourism industry. Over the years, Vietnam has become one of Malaysia’s most valued tourism partners in Southeast Asia, and this festival played a crucial role in promoting Malaysia as a prime travel destination.

The festival also served as an essential component of the Visit Malaysia 2026 campaign, which aims to attract 35.6 million international tourists, including a significant number from Vietnam. The Vietnamese audience’s enthusiastic participation in the event underscores the strong desire to further explore the cultural and tourism offerings between these two neighboring nations.

Conclusion: A Bridge Between Nations

The Malaysia Tourism, Arts, Culture & Food Festival 2025 has been more than just an event as it is a celebration of Malaysia’s vibrant culture, cuisine and hospitality presenting in Vietnam. By showcasing the best aspects of Malaysia, the festival has not only promoted tourism but also reinforced the growing cultural and business ties between the two countries.

As both nations are looking forward to the Visit Malaysia 2026 campaign, events like this serve as a strong foundation for building effective connections. It also ensures that the shared goals of sustainable tourism, cultural exchange and mutual understanding of Malaysia and Vietnam are met. For those who missed the event, the Malaysia Tourism, Arts, Culture & Food Festival offers a reminder of the incredible opportunities to build their tourism partnerships of two countries.

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