Adventure Canada Experiences Growing Demand from Domestic Travelers

Adventure Canada, a leader in eco-tourism and cultural exploration, is witnessing a significant surge in bookings from Canadian travelers. According to the company, 71% of guests in 2025 are expected to be from Canada, a figure that is projected to rise to 78% in 2026. This trend highlights a growing preference for domestic travel, with more Canadians opting to explore their own country while supporting Canadian-based businesses.

This shift reflects a larger movement towards sustainable tourism, where travelers are increasingly seeking experiences that prioritize conservation, community engagement, and cultural heritage. Adventure Canada’s unique approach to travel, which focuses on meaningful experiences and a deep connection to the country’s diverse landscapes and people, has resonated strongly with Canadian tourists.

Supporting Canadian Culture and Conservation

“We welcome anyone with an open mind and a spirit of adventure,” said Cedar Swan, CEO of Adventure Canada. “It’s inspiring to see more Canadians eager to experience the breathtaking landscapes, rich history, and incredible people that make our country so unique. For nearly 40 years, we’ve navigated these waters with those who know them best, fostering education, exploration, and camaraderie along the way. We’re proud to share these experiences and deepen connections to Canada.”

Adventure Canada’s focus on supporting conservation efforts and offering a culturally immersive experience is drawing more travelers. The company’s tours are designed to foster understanding and respect for Canada’s natural beauty, wildlife, and indigenous cultures. Their eco-conscious approach appeals to Canadians who are increasingly looking for sustainable travel options that align with their values.

Canadian Icons Travel with Adventure Canada

A number of notable Canadians are among the travelers who choose Adventure Canada for their expeditions. These individuals contribute to the unique experience by sharing their expertise and perspectives with fellow guests.

• Margaret Atwood: The renowned author of The Handmaid’s Tale and The Testaments has penned several books during her travels with Adventure Canada. Atwood has written The Stone Mattress aboard one of the company’s expeditions and offers literary discussions and insights during voyages, enriching the travel experience with her profound understanding of Canadian culture.
• Bob McDonald: A science broadcaster and host of Quirks & Quarks, McDonald engages guests with captivating talks on subjects like climate change, space exploration, and the natural world, connecting the scientific wonders of Canada’s landscapes to the experiences of those aboard the expeditions.
• Jacquie Matechuk: Award-winning wildlife and conservation photographer, and Canon Canada ambassador, Matechuk leads photography workshops, helping guests capture the stunning beauty of the Canadian wilderness while also teaching them about the importance of conservation in the region.
• Barney Bentall: The Juno-winning musician and frontman of The Legendary Hearts contributes to the expeditions both musically and as an expedition team member. Bentall’s performances bring a unique cultural element to the trips, while he occasionally helps with shore landings, creating a true sense of community and connection on each voyage.

A Growing Demand for Meaningful Travel

As more Canadians choose to explore their own country, Adventure Canada continues to meet the demand for unique, sustainable travel experiences that highlight Canada’s natural beauty, rich cultural history, and commitment to conservation. The company’s expeditions allow travelers to learn, explore, and contribute to the preservation of the country’s diverse ecosystems.

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