Korean Air Rolls Out Premium Class As Part Of Massive Travel Cabin Revamp, Offering Passengers Affordable Luxury On 777-300ER Routes

Korean Air has officially unveiled the new Premium Class on their retrofitted Boeing 777–300ER. They strive to rebalance luxury and flight costs for travelers who want something in between. The shift is aligned to the growing and recovering demand for better space, comfort, and service between the economy and business class on airline flights. The airline’s Premium Class is supported by a US$216 million investment and features offered include considerably improved legroom, 4K premium entertainment, complimentary gourmet meals served on Armani/Casa bone china, and enhanced ground services. Premium mid-tier travel services will now be offered at competitive prices, making Korean Air a leader in the space.

Korean Air Unveils Premium Class on Boeing 777-300ER with Luxurious Upgrades and Modern Comfort for Global Travelers

In a major stride toward elevating passenger experience, Korean Air has officially announced the launch of its brand-new Premium Class, a premium economy product set to debut on its completely retrofitted Boeing 777-300ER aircraft. This initiative, backed by a significant investment of approximately US$216 million, marks a defining transformation in the airline’s service standards and onboard offerings. The first Premium Class flights are scheduled to commence in mid-September, initially serving short- and mid-haul routes.

Redefining Comfort Between Economy and Business

Premium Class is strategically designed to bridge the comfort gap between the airline’s Prestige Class (business) and standard economy class, offering a hybrid travel experience that integrates enhanced comfort, elevated service, and modern amenities. This cabin class specifically caters to the growing demand for a more affordable yet premium experience among both leisure and business travelers.

With fares averaging around 110% of standard economy pricing, Premium Class provides significantly upgraded features without the high cost associated with business class. Korean Air aims to deliver more value per seat while introducing a whole new level of refinement in its economy-plus segment.

Cabin Configuration and Comfort Redefined

The newly refurbished Boeing 777-300ER aircraft will be outfitted with 40 Premium Class seats arranged in a 2-4-2 configuration, ensuring both space and accessibility. Each seat is crafted to offer approximately 50% more personal space than typical economy seats, boasting a seat pitch of 39 to 41 inches, a width of 19.5 inches, and a recline angle of up to 130 degrees.

The seating also includes both legrests and footrests for enhanced lower-body support during longer flights, and ergonomic headrests designed to reduce neck strain. These features collectively promise a more relaxing and restful in-flight experience.

Adding to the inflight comfort is a significantly upgraded 15.6-inch 4K resolution personal entertainment screen, which surpasses even some business class displays on the same aircraft. These high-definition displays will allow passengers to enjoy a broad range of content with crystal-clear visuals and user-friendly controls.

Luxury Dining Meets Economy Pricing

Korean Air is not only focusing on comfort but also on elevating the onboard dining experience. Passengers traveling in Premium Class will enjoy an elegant single-tray meal service that includes a main course, appetizer, and dessert, all served on Armani/Casa-designed tableware – a sophisticated touch rarely seen outside of business class.

The beverage selection will mirror that of the Prestige Class, with options such as premium wines, specialty coffee, and high-quality teas, offering a taste of luxury at a more accessible price point. This culinary approach reflects Korean Air’s commitment to blending gourmet refinement with convenience and efficiency.

Exclusive Ground Services and Priority Perks

Premium Class passengers won’t just feel the upgrade in the air – the premium experience starts on the ground. Travelers in this class will enjoy priority ground services, including access to Morning Calm check-in counters, Sky Priority boarding, and priority baggage handling. These services are designed to reduce waiting times, offer smoother transitions through airport procedures, and create a seamless end-to-end travel journey.

This move aligns Korean Air with leading global carriers that are increasingly focusing on premium economy products to accommodate shifting passenger expectations in the post-pandemic era, where comfort, space, and personalized service are top priorities.

Cabin-Wide Overhaul for a New Era of Travel

Korean Air’s Premium Class launch is part of a broader interior renovation across its 11 Boeing 777-300ER aircraft. This comprehensive revamp includes a complete reimagining of all cabin classes, reflecting the design aesthetics and technology of the airline’s newest aircraft.

Passengers traveling in Prestige Class will experience the upgraded Prestige Suites 2.0, configured in a 1-2-1 layout for direct aisle access, increased privacy, and enhanced comfort. Economy class will also benefit from refreshed seating and amenities, ensuring that travelers across all fare classes feel the benefits of the US$216 million upgrade.

The airline emphasized that these enhancements are inspired by both modern passenger needs and contemporary aircraft interior trends, focusing on maximizing comfort, entertainment, and functionality across every seat and every cabin.

A Competitive Edge in the Evolving Travel Market

The launch of Premium Class comes at a critical time in the aviation industry. As global travel demand rebounds and customer expectations evolve, airlines are under increasing pressure to diversify their offerings. Premium economy has emerged as one of the fastest-growing segments in air travel, appealing to price-conscious business travelers and leisure passengers seeking a more relaxed and enjoyable journey.

By introducing Premium Class, Korean Air not only responds to these changing dynamics but also positions itself ahead of the curve with a thoughtful, well-executed product that enhances both its competitive edge and brand prestige.

With its blend of affordable luxury, cutting-edge technology, and carefully curated service, Korean Air’s Premium Class is poised to attract a wide range of travelers eager for more comfort without the steep price of business class.

As Korean Air continues its fleet modernization and service upgrades, the introduction of Premium Class signals a clear message: the airline is fully committed to redefining the passenger experience for the future. By marrying high-end elements with affordability and accessibility, Korean Air is setting a new benchmark in premium economy travel.

Travelers flying from mid-September will be among the first to experience this forward-thinking cabin product, as the airline steadily rolls out the retrofitted 777-300ERs on key regional routes before expanding to longer haul services.

Korean Air has introduced its new Premium Class on retrofitted Boeing 777-300ERs to meet rising traveler demand for greater comfort, space, and upgraded service without the high cost of business class. This launch enhances the mid-tier travel experience with luxurious features, modern tech, and priority perks.

Whether for a business trip or a long-awaited holiday, Korean Air’s Premium Class invites passengers to experience more, expect more, and travel better.

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