JetBlue Unleashes Powerful New TrueBlue Travel Platform, Transforming Its Loyalty Program Into A Complete Travel Experience With Flexible Rewards And Seamless Booking

JetBlue has announced the official launch of its TrueBlue Travel platform that takes a new path to loyalty by moving beyond rewards and making travel more flexible, convenient, and rewarding for travelers. More than just flights, the site goes further in enabling TrueBlue members to book hotels, car rentals and activities as well without losing out on earning or redeeming points. TrueBlue Travel, through alignment to JetBlue’s world class loyalty program blends functionality as well experiential value through the entire travel journey to deliver a better way where travelers can Fly True and always experience greater flexibility and more reward both in air as well as on ground.

JetBlue Launches TrueBlue Travel, Expanding Booking Capabilities and Reward Redemption for Loyal Travelers

JetBlue has taken another major step in transforming the travel experience for its customers with the official launch of TrueBlue Travel, a fully integrated travel booking platform that replaces the previous Paisly by JetBlue site. Announced today, the new platform reflects a broader shift in strategy and service offerings, aligning seamlessly with JetBlue’s award-winning TrueBlue® loyalty program. With this rebrand, JetBlue aims to make travel planning more intuitive, rewarding, and comprehensive—whether travelers are flying JetBlue or not.

A New Name, A Bigger Vision
The shift from Paisly to TrueBlue Travel marks more than a simple rebranding—it signals a strategic transformation in how JetBlue connects with its customers across the entire travel journey. Built on the foundation of Paisly, JetBlue’s proprietary technology and fully owned travel services subsidiary, the new platform is engineered to provide a smooth, traveler-focused experience. Beyond flights, TrueBlue Travel now offers a wide range of booking options, including hotels, vacation rentals, rental cars, attraction tickets, local activities, and travel essentials—all seamlessly integrated into one user-friendly system.

Crucially, TrueBlue Travel allows JetBlue’s loyal customers to redeem points across a wide array of travel components, not just flights. Travelers can now use their TrueBlue points for flight + hotel packages, individual hotel stays, and car rentals, vastly expanding the utility and appeal of JetBlue’s rewards ecosystem.

Rewarding Loyalty Like Never Before
With the new platform, JetBlue is extending the value of its TrueBlue loyalty program. Members now earn both points and Tiles—used to achieve elite status—on all eligible bookings made through TrueBlue Travel. This expansion gives members the opportunity to rack up rewards not just in the skies but also on the ground.

To kick off the launch, JetBlue is offering a limited-time bonus: customers who book cars or hotels through TrueBlue Travel between August 5 and August 8, 2025, and complete travel by November 30, 2025, will earn 2X Tiles. This promotional period is designed to showcase the expanded platform’s flexibility and reward potential while incentivizing early adoption.

A Platform That Works for Every Type of Traveler
One of the most compelling aspects of TrueBlue Travel is its full-service approach to travel booking. Whether customers are flying with JetBlue or not, they can still access the platform to book accommodations, car rentals, and activities—all while earning rewards. Travelers no longer need to use multiple websites to coordinate their trip. Instead, TrueBlue Travel acts as a one-stop hub where every element of the journey is available in a single, unified experience.

The platform also includes personalized deal matching based on individual itineraries and preferences, making trip planning not only more efficient but also more economical. Exclusive member savings and tailored offers enhance the experience, and logging in with a TrueBlue account unlocks even more benefits, including deeper discounts and personalized promotions.

Always-On Customer Support
JetBlue is also bringing its signature customer-centric approach to the new platform through 24/7 support. TrueBlue Travel users have direct access to JetBlue’s Helpful Humans—a dedicated support team ready to assist with bookings, changes, or questions at any hour. This support layer reinforces JetBlue’s commitment to reliable, responsive service and builds trust for users transitioning from the old Paisly platform.

Part of the JetForward Strategy
The launch of TrueBlue Travel plays a critical role in JetBlue’s broader JetForward strategy, which focuses on building a more resilient and profitable business model centered around customer needs and diversified revenue. By integrating TrueBlue Travel into its service portfolio, JetBlue is strengthening its position within the broader travel ecosystem.

TrueBlue Travel not only enhances JetBlue’s direct-to-consumer reach but also serves as a platform for future partnerships and growth. Paisly’s backend infrastructure is designed to support loyalty programs and co-branded card ecosystems, meaning JetBlue is well-positioned to partner with other airlines or travel brands looking to offer similar reward and redemption models.

Looking Ahead
For travelers, the benefits are immediate: more ways to earn and redeem points, better booking options, seamless trip planning, and always-available customer support. For JetBlue, TrueBlue Travel is a scalable, loyalty-driven platform that deepens customer engagement and broadens its role in the travel journey beyond the cabin.

As TrueBlue Travel rolls out, JetBlue is signaling a clear message to its customers and competitors: the airline is no longer just about getting you from point A to point B. It’s about curating the entire travel experience—from the moment you dream up your trip to the moment you return home, and every detail in between.

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