India’s redBus Enhances Affordability by Introducing ‘Pay with Rewards’ in Partnership with TWID

redBus, the largest online bus ticketing platform globally, has partnered with TWID, India’s premier rewards-based payment network, to introduce the innovative ‘Pay with Rewards’ feature. This collaboration empowers millions of redBus users to redeem their loyalty points, either partially or fully, to purchase bus tickets, enhancing affordability and convenience for intercity travel in India.

Now, redBus customers can effortlessly use reward points from a variety of loyalty programs to pay for tickets across over 500,000 routes nationwide. This partnership offers a seamless and cost-effective booking experience, providing travelers with instant savings during checkout and simplifying intercity travel.

Commenting on the partnership, Vatsal Jain, SVP Enterprise Business, Twid said, “We’re excited to join forces with redBus, a brand that has revolutionized bus travel in India. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for redBus and enabling customers to seamlessly redeem their points to make every transaction more rewarding and delivering immediate savings and enhancing the overall travel experience. This collaboration is a milestone in digital payments, as it opens up new avenues for customers to use their rewards in a way that directly benefits their everyday journeys.” 

Commenting on the partnership, Rithish Saralaya, SVP, redBus, said, “At redBus, customer centricity is at the heart of everything we do. By integrating TWID’s technology, we’re giving our customers more choice and improving convenience. With the ability to convert loyalty points into cash-like value, our travellers can now enjoy a smarter, more rewarding travel experience every time they book a ticket.”

Twid’s Pay With Rewards platform enables customers to redeem rewards from more than 5000 bus operators, streamlining payments and offering additional advantages with every reservation. This partnership represents a significant milestone for both companies, as they reshape the landscape of bus travel and digital payment solutions, providing greater value to customers worldwide.

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