Hilton’s Spark by Hilton Brand Expands to Puerto Rico with New Ponce Hotel Opening in 2025

Hilton launches new premium brand in the Caribbean and Latin America with Spark by Hilton Ponce opening set for end of 2025 Hilton’s Caribbean Debut To Happen in Ponce, 180-room hotel to be located in Ponce – the second largest city in Puerto Rico and the city’s first Hilton branded property, opening planned for end of 2025. Spark by Hilton will reimagine the premium economy segment by the creation of a concept that is bold and will focus on the guest, delivering a dynamic and affordable experience that supports the growing middle class by offering them an inspiring and value-driven experience – without compromising service and while appealing to the customers’ sense of choice exploration through an affordable and unexpected experience.

Hilton Ponce Spark, in line with the new age wave of experience-driven yet affordable luxury guest experience for Puerto Rico. It has owned and managed by Ponce Resorts Inc. and HI Development P.R. Corp. The project will be the fastest brand to-open for Hilton in the company’s history, and with Spark by Hilton Ponce as the vessel bringing the brand to life, it will be the catalyst for the brand’s growth throughout the region.

A Next Chapter for Premium Economy in Puerto Rico

Hilton’s Spark portfolio is testament to an increasing industry trend whereby the luxury hotel sector has been opening up to the growth of legacy lifestyle sector particularly premium economy – characterised by offering guests a higher standard quality and service for a great value. Now Hilton is on a mission to rethink what a hotel at the premium economy tier can deliver via Spark by Hilton Ponce.

Brought to life from the ground up, the brand has been designed to provide guests with incredible value without sacrificing quality, and is created to serve travelers who believe they deserve better treatment and more thoughtful design, modern amenities and a more thoughtful approach to style, as well as service that is spot-on at the right price. Spark by Hilton is going to be about convenience and comfort, the hotels will be connected to the people and places there when they open, but delivering the quality and standards of Hilton we are famous for around the world.

“We are excited to bring the game-changing Spark by Hilton brand to the Caribbean and Latin America where we are delivering a new way to make the most out of premium economy travel with a brand that can deliver a value proposition that’s hard to match and a welcome new option for guests and owners who have been asking us for a brand that’s all about legacy and design as well as premium growth and conversion flexibility,” said Pablo Maturana, vice president of development, Caribbean and Latin America at Hilton. “Welcoming Spark at Hilton Ponce is a significant step to expanding the brand and introducing additional Spark debuts across the region while reinforcing Hilton’s continued investment to delivering accommodations that cater to modern business and leisure travelers.

Spark by Hilton Ponce The first of many throughout Latin America

“As we continue to work together across parties to run Spark, a Hilton hotel in Ponce, Puerto Rico, Hilton is establishing itself as the leading hospitality company in the great Caribbean and Latin America region with a brand that’s just right for the modern traveler’s needs. Spark by Hilton will be established in the most relevant markets for flexible, upscale accommodations in both urban and resort locales.

The collaboration with Ponce Resorts Inc. and HI Development P.R. Corp. demonstrates Hilton’s familiarity and capabilities to manage in the Caribbean and the market significance as part of Hilton’s growth strategy overall. As Puerto Rico continues to reconstruct and develop as a favorite international travel destination, Hilton’s newest collection brand serves as a “one-of-a-kind” product for a range of travelers within the island’s expanding mix of hotels and resorts.

The “Pearl of the South,” as Ponce is known, has wedged its way into Puerto Rico’s canon of pop culture. The city is well known for its rich history, architecture, and its various landmarks and is prone to losing some of its monuments due to natural disasters such as earthquakes. erefers its home to thousands ad to a number of people who visit Ponce every year. The new Spark by Hilton hotel will offer an affordable, convenient place to stay for guests visiting to enjoy all the City has to offer, such as City and community events.

What to Do at Spark by Hilton Ponce

The Spark by Hilton Ponce will offer stylish amenities and a warm atmosphere that will make guests feel right at home. The rooms in the hotel provide guests the space to sleep and wake refreshed in, the technology to connect, the food and drink to satisfy and the space to work, relax and socialise on-the-go.Guests will also be able to choose from a variety of dining options during their stay, which provide variety and choice for those guests who enjoy something different. In addition to comfortable lodging, our facility will provide a variety of amenities and services to make guests’ ­ business and leisure stays more enjoyable -­ such as meeting rooms, a fitness center and nearby local points of interest.

There will also be an emphasis for Spark by Hilton Ponce to weave in the community, welcoming the vibrancy and act of “real people, real places” that will give guests the feel of the ever-present Puerto Rican charm. That process of adopting global standards and adding a local touch defines the Spark brand, and the aim with every holiday is that it should be unique and memorable for every guest.

Hilton Growth in the Caribbean and Latin America

The opening of Spark by Hilton Ponce also marks a celebration of Hilton’s expansion throughout the Caribbean and Latin America portfolio. Hilton is a consistent presence in the global hotel sector and has a portfolio of brands for every niche. Spark by Hilton is being released in response to a growing demand for the exceptional, affordable option in the ‘premium economy’ sector.

Spark with Hilton Ponce will enable Hilton to meet the increased demand for extended-stay lodging in this fast-developing market. The hotel will be an important anchor for business and tourist visitors to Puerto Rico and support the island’s economy.

A Promising Outlook for Hilton in Puerto Rico, Among Other Places

As Hilton continues to lead with its proven innovation legacy and grow its Spark by Hilton and other brands in the region, the company is on track to continue to increase the scope of its footprint in the Caribbean and Latin America delivering more options to travelers and that same level of industry-defining quality and service Hilton is known for. The debut of Spark by Hilton in Puerto Rico is more than Sparking the first property on the island, it’s igniting a promising new overarching chapter for Hilton.

(Source: Hilton Hotel.)

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