Now, IGTM And PGA Show Forge Strategic Partnership To Boost Global Golf Tourism, Impacting Travel Destinations Worldwide, Here Is All You Need To Know

In one of the biggest developments that the golf tourism industry has ever seen, the International Golf Travel Market (IGTM) and PGA Shows have signed a strategic global partnership to drive the growth of the golf tourism industry through the participation of more buyers (pre-qualified and hosted), international media and industry professionals. The aim will be to network with our friends, rivals, and colleagues in travel, tourism, apparel, tech and many others parts of our big golf party. With key decision makers from all corners of the golf spectrum coming together, the partnership has the potential to create new avenues for growth, creativity and partnership.

Both IGTM and PGA Show are hugely significant events within the international golfing industry, convening the foremost golf travel professionals and pre-eminent manufacturers, retail buyers and golf suppliers to network and create business opportunities. In joining forces, both parties intend to enhance the reach of the activities carried out by increasing the value, raising the bar on event participants and setting new limits when it comes to putting on a golf industry show on the global stage.

IGTM & PGA Show: Role within Golf Tourism

For many years, IGTM has been the primary event for golf travel professionals to come together, making it the perfect meeting place for destinations, tour operators and travel suppliers to meet up to discuss the future trends and opportunities existing within golf tourism. In the same breath, the PGA Show has remained the nexus of the business of golf for decades as the largest & longest running international business event for the golf industry. The PGA Show brings retail buyers & manufacturers together to discover the latest trends, products & technology in golf.

The new collaboration between IGTM and the PGA Show from 2017 will see a greater amount of cross-fertilisation between this two mega events. The partnership, which connects golf travel professionals with retail, equipment manufacturing and technology advances, will provide for the specific needs of the ever expanding global golf tourism industry.

The partnership will result in its first tangible output at IGTM 2025, which is taking place in Cannes, France, from October 20-23, 2025. There will be the first year of some great initiatives to develop closer ties between the golf travel and golf retail sectors. A few components of this partnership program include the following:

PGA of America Golf Professional Engagement

For the first time ever, PGA of America Golf Professionals at the most prestigious USA golf clubs will be invited to attend IGTM 2025. With the Event around the corner, these top industry leaders, who coordinate group travel experiences for their clubs, have an opportunity to receive hosting benefits. The ultra-wealthy marketplace is growing rapidly and their presence at IGTM will give golf destinations, resorts, and travel suppliers the chance to meet these ‘Ambassadors of Golf’.

The addition of PGA Golf Professionals to the IGTM is an important progression for the golf travel business. These guys have incredibly valuable knowledge of what works with their members and clients, and their involvement will open new avenues for business development. The project aims to develop conversations and profitable business relationships between travel suppliers and golf professionals, helping to grow the golf tourism sector.

The Discovery Zone – A platform for emerging technology brands

IGTM 2025 will also debute the Discovery Zone, a new show floor area dedicated to exhibitors bringing new brands, technology and innovation to the golf travel, tech, apparel and equipment industry. Mirroring the latest products and technologies on display at the PGA Show, the Discovery Zone will showcase burgeoning areas of the game, through which visitors will be able to gain a taste of how the game and its associated marketplace could look for the future of golf tourism.

The Discovery Zone will give a place for startups and growing brands to present their wares to a worldwide market. It will also encourage connections between tech innovators and established golf tourism suppliers, which give scope to bring forward fresh ideas and address potential ways to make golf travel better.

Trend Data and Insights Partnerships

And another major component regarding the partnership between the IGTM and PGA Show is the shared industry intelligence and the harmonizing of trend data. Both tournaments will collaborate to study international golf trends and exchange information with players. This information will be used to help inform content delivered at either events and support businesses in their forward planning and decision making.

With the added resources and knowledge of both IGTM and the PGA Show, the two will work to keep both events current and in line with the evolving needs of the golf tourism industry. Enhanced by this partnership, it will also deliver thought-provoking insights to attendees, enabling them to grasp changes in markets and develop new areas for growth and innovation.

What’s Next: Growing Golf Travel Across the Globe

With the two shows linked, the collaboration of IGTM and The PGA Show is to continue long after the doors are closed at the separate exhibitions. IGTM at PGA Show IGTM is set to become part of the 2026 PGA Show in Orlando, Florida.The move further aligns retail professionals, manufacturers and PGA Golf Professionals to industry professionals within the worldwide travel community. This new foray into the U.S. market will enable IGTM to leverage the rising North American golf tourism marketplace and build its relationships with essential customers.

Clubhouse stage, where golf travel industry professionals will share their views, opinions and trends that are shaping the golf travel market. IGTM will also feature a new show floor feature dedicated to golf travel with the opportunity for buyers to discover new destinations, travel services and partnerships to benefit the future of their golf travel.

This PGA Show presence will also create an excellent opportunity for positively promoting international destinations to US travellers, along with US golf destinations looking to increase visitation from around the world.

The Effect on Golf Tourism and International Travel

This collaboration between IGTM and the PGA Show sets the stage for the continued development of the future of golf tourism and global travel. The two events are joined together to offer a unique platform for the entire travel industry to do business under one roof. While more online golf travel producers and leading agents network, the golf travel sector is set to see a massive boom in the years ahead.

The deal is also a testimony to the increasing significance of technology and innovation in travel and tourism. Adopting new products and services will help golf destinations, travel businesses and equipment makers improve and simplify the overall journey for travelers, from booking their trips to taking their turns on the green.

With the golf tourism market taking off, this partnership has even more potential to help shape the industry of the future, drive growth and create new opportunities for both businesses and the end consumer.

Conclusion: A New Age of Cooperation in Golf Travel

In conclusion, the strategic relationship between IGTM and the PGA Show is a new dawn for working with each other in the golf tourism industry. Both events will work together to grow the global golf travel market with enhanced initiatives, and complementary product offerings and will share resources and knowledge to benefit the City, the golfing community and beyond. These two leaders joining forces will continue to drive the future of golf tourism, creating even more possibilities for destinations, travel providers and visitors.

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