Travel Counsellors For Business Now Expands Development Team To Boost SME Travel Services In The UK

Travel Counsellors for Business makes major UK corporate travel sector push with four new hires. Travel Counsellors for Business has bolstered its business development team with four appointments in a major move to enhance its presence in the UK corporate travel sector. They have also taken on Ross Byatt and business development managers Suzy Rand, Sam Parsons, and George Ogden, which makes it clear that the company remains focused on growth and better client support, with an increasing emphasis on the small and medium enterprise (SME) market.

As a business created on personal, concierge-style service, Travel Counsellors for Business has long prioritised personalised travel management. This latest addition demonstrates the continued commitment to bringing more robust client acquisition support to the company’s franchised business owners.

An Experienced Team for Greater Impact

The four new recruits bring a wealth of experience to Travel Counsellors for Business, with each professional bringing unique strengths to the team:

• Ross Byatt joins Travel Counsellors from PubNub, where he served as an account executive. His background also includes roles at Rickshaw Travel and Corporate Traveller UK, where he honed his skills in business development and client relationship management. With his diverse experience, Byatt is well-positioned to foster new business relationships and drive expansion in the corporate travel space.
• Suzy Rand brings more than 25 years of experience to her new role, having worked in corporate travel sales and B2B services at Dawson & Sanderson Corporate Travel. Rand’s extensive background will prove invaluable in strengthening Travel Counsellors’ offerings to corporate clients, particularly as the company continues to cater to an expanding client base.
• Sam Parsons has a broad international background, having worked in sales development for Corporate Traveller both in the UK and Australia. His expertise spans across different markets, and his experience will play a crucial role in building relationships with SMEs both domestically and internationally. Parsons’ proven track record of driving sales and managing client accounts gives him the tools needed to contribute significantly to the company’s expansion goals.
• George Ogden, who joined Travel Counsellors through the company’s graduate program in 2021, will now focus on driving growth within the SME market. Ogden’s previous experience in a sales enablement role has provided him with a strong foundation in business development, and he will play a vital role in helping the company expand its reach and support for smaller businesses.

These four new appointments take Travel Counsellors for Business’s business development team to 12 members, following the recent hires of Daniel Olowu and Vicky Higgs in May. The expansion of the team marks a significant step forward in the company’s mission to provide an unparalleled level of service to SMEs, helping them navigate the complexities of corporate travel with ease and efficiency.

A Strategic Focus on SME Clients

SME as an emerging market has always been part of the focus for Travel Counsellors for Business. Ranked 12th among the UK’s travel management companies (BTN Europe’s Leading TMCs 2025 report), Travel Counsellors’ strategic focus is to cater for the unique requirements of SMEs. These corporate clients are usually asking for a more adaptable, tailored service, and we have built our brand on providing just that.”

Mel Quinn, Director of Corporate at Travel Counsellors for Business, said the investment in the business development team further shows the organisation is committed to delivering a concierge-like service to the SME market. Quinn explained how the business development managers would be instrumental in bringing new clients on board, as well as providing support to the outfit’s nationwide network of franchised business owners, enabling them to build their client base and provide a quality service.

By assembling the right team of professionals focused on developing its business within the SME sector, Travel Counsellors is ensuring that it is the destination of choice for businesses that want to ensure their travel management is as smooth and effective as it can be so they can get on with what they do best.

Personalized Travel Management for the SME Market

With organisations around the world of all sizes adopting increasingly flexible office environments and globalising their workforces, the need for corporate travel has skyrocketed. One of these areas is high levels of personalised attention and flexibility, without the corporate feeling or the inflated prices of large travel management companies.

Travel Counsellors has carved out its niche in the market by offering a bespoke, concierge-style service that enables SMEs to take their travel requirements into their own hands. By providing tailor-made services, policy management, and live support, Travel Counsellors allows operators to concentrate on their core business while leaving the often maze-like world of travel to the professionals.

Adam Burcombe, head of UK sales at Travel Counsellors, said, “We are delighted to welcome our new business development managers on board, and we are looking forward to welcoming more skills and expertise into the UK’s largest home space travel network. The team expansion is a reflection of the company’s overall plans to grow its business and another step towards providing enhanced services for businesses that want to simplify their travel needs.

The Role of Technology in Expanding Services

One of the key elements that Travel Counsellors has leveraged to drive growth and improve customer service is technology. By investing in user-friendly, intuitive platforms and travel tools, the company has enabled businesses to manage travel more effectively. Through the company’s proprietary technology, clients can easily book flights, hotels, and ground transportation, while also gaining insights into travel spending and policy compliance.

The integration of cutting-edge technology ensures that SMEs benefit from the same efficiencies and cost-saving opportunities as larger organisations, without sacrificing the personalised service that Travel Counsellors has built its reputation on. This combination of advanced tech and personalised service is what sets Travel Counsellors apart in the crowded corporate travel landscape.

Looking Ahead: Future Growth and Client Support

As Travel Counsellors for Business continues to grow, the newly expanded business development team will be crucial in supporting the company’s broader objectives. With a focus on new client acquisition, the team will work to increase the company’s presence in the corporate travel space, particularly among SMEs, where personalised services are in high demand.

The appointments of Ross Byatt, Suzy Rand, Sam Parsons, and George Ogden reflect Travel Counsellors’ commitment to building a strong, experienced team that can support the company’s ongoing expansion. By maintaining its focus on SMEs and offering flexible, personalised travel management solutions, the company is well-positioned to continue its success in the rapidly evolving corporate travel market.

Conclusion: A Stronger Team for a Growing Market

The build-up of its business development team by Travel Counsellors for Business is a sound strategic move to ensure it can maintain a competitive edge in this highly contested corporate travel market. Now, with experts such as Byatt, Rand, Parsons, and Ogden joining the ranks, the future looks bright for the group as it continues to provide the best service possible for its SME customers and to build on its reputation as one of the UK’s top travel management companies. As the ever-evolving business of corporate travel continues to prove a challenge, Travel Counsellors and its bespoke offering have seen their team of experts expand, which will virtually certainly be a key driver of their future success.

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