Alaska Airlines Unveils New Northern Lights-Inspired Livery on Boeing 787s, Signaling Global Expansion

In an exciting move that signals its ongoing global expansion, Alaska Airlines has unveiled a stunning new livery for its Boeing 787 Dreamliners. This sleek, Northern Lights-inspired design marks the airline’s transition from a regional carrier to a global aviation player. Set to be fully applied by spring 2026, the new livery will be showcased on all 17 of Alaska Airlines’ Boeing 787s, fueling the airline’s ambition to broaden its international footprint .

Northern Lights-Inspired Design: A Tribute to Alaska’s Roots

A Stunning Visual Identity for Global Expansion

The Northern Lights-inspired design pays homage to Alaska’s iconic Aurora Borealis, which lights up the state’s skies during winter months. The airline says this new livery captures the ethereal beauty of the lights while maintaining elements of the airline’s historic design from the ’70s and ’80s. Alaska Airlines’ Chief Commercial Officer, Andrew Harrison, explained that the new design reflects the airline’s growth into a global entity while honoring its legacy of exceptional service .

Incorporating Heritage Elements in the Livery

The new design blends the allure of the Aurora Borealis with classic elements from the airline’s past. A horizontal cheatline, a feature used in Alaska’s liveries in the late 20th century, is featured prominently. This subtle yet meaningful nod to the airline’s roots is a reminder of the journey Alaska Airlines has taken to reach its current global ambitions .

Alaska Airlines’ Growing Fleet of Boeing 787s

Acquiring Hawaiian Airlines’ Dreamliners

Alaska Airlines acquired a significant portion of Hawaiian Airlines’ fleet of Boeing 787 Dreamliners following the two carriers’ merger in 2024. This acquisition allows Alaska Airlines to expand its international operations and serve more long-haul destinations. These Dreamliners were delivered to Hawaiian Airlines in recent years, offering Alaska Airlines a fleet of well-maintained aircraft with modern interiors .

Future Plans for 787 Expansion

In total, Alaska Airlines will operate 17 Boeing 787s, which includes the original Dreamliners from Hawaiian Airlines, along with five additional aircraft acquired under an expansion agreement. The acquisition not only adds a new dimension to Alaska Airlines’ fleet but also strengthens its global expansion plans .

Alaska Airlines Expands International Route Network

New Long-Haul Flights to London and Reykjavik

As part of its global expansion strategy, Alaska Airlines has announced new long-haul routes to London Heathrow and Reykjavik, Iceland. These routes will be operated by the newly liveried Boeing 787s, marking the beginning of Alaska’s increased presence in major international markets. London is a particularly strategic destination, as it is one of the world’s busiest international airports and a key business hub .

In addition to London, the airline will offer service to Reykjavik using its Boeing 737 MAX fleet. While these aircraft will not feature the Northern Lights-inspired livery, the new route is expected to attract travelers eager to explore Iceland’s natural wonders .

Alaska Airlines’ Rome Service

Alaska Airlines also plans to launch flights to Rome, which will be operated by one of its first owned Boeing 787s. The launch of this route reflects the carrier’s growing international ambition and its desire to tap into European markets. With Rome’s popularity as a cultural and tourism destination, this move will help Alaska solidify its presence in the European travel market .

Hawaiian Airlines’ Branding and Its Impact

A Departure from Pualani

One of the most significant consequences of the merger between Alaska Airlines and Hawaiian Airlines is the gradual phasing out of Hawaiian Airlines’ iconic branding. Hawaiian Airlines’ signature purple and Pualani logo, which graced the 787s before the merger, will be replaced by the new Northern Lights livery. This has sparked mixed reactions, with many Hawaiian Airlines fans lamenting the loss of the beloved branding .

Alaska Airlines’ Reassurance on Legacy

Despite these changes, Alaska Airlines has reassured its passengers that key elements of both brands’ legacies will remain intact. The Alaska Native design on narrowbody aircraft will not be altered, and the Pualani logo will continue to be featured on all Hawaiian Airlines aircraft flying to, from, and within Hawaii .

Upgrades and Changes to Hawaiian Airlines’ Fleet

Continuing to Operate Airbus A330s and Boeing 717s

While the Boeing 787s will transition to the Airlines’ branding, Hawaiian Airlines will retain its fleet of Airbus A330s and Boeing 717s. These aircraft will continue to operate both intra-island and international services. Additionally, Hawaiian Airlines has announced plans to upgrade its A330s, which had initially been slated for retirement in favor of the Dreamliners. The upgrades will include new lie-flat seats and an enhanced premium economy cabin, ensuring that the airline continues to offer an exceptional onboard experience .

Substantial Investments in Cabin Upgrades

Hawaiian Airlines will also make substantial investments in improving the onboard experience for its passengers. These enhancements will include updated cabins with new seats in both premium and economy classes, aimed at matching the level of service that both airlines have come to be known for .

What’s Next for Alaska Airlines?

A Bright Future for Global Expansion

Alaska Airlines’ unveiling of its new Northern Lights-inspired livery and its expansion into long-haul international routes represents a bold step into the future. With a growing fleet of Boeing 787s, the airline is positioning itself to compete on a global stage, with a commitment to providing excellent service and comfort on international flights. The transition to a global carrier is not just a visual change—it is a strategic move to increase Alaska Airlines’ presence in key markets around the world .

Conclusion: Alaska Airlines’ Global Vision in Full Bloom

As Alaska Airlines transforms into a global powerhouse, its new livery serves as a beacon of its future ambitions. The airline’s innovative design reflects both its heritage and its vision for global growth, making it easier for travelers worldwide to recognize the Alaska Airlines brand. With new routes, a larger fleet, and continued dedication to service excellence, Alaska Airlines is set to soar to new heights on the international stage .

The post Alaska Airlines Unveils New Northern Lights-Inspired Livery on Boeing 787s, Signaling Global Expansion appeared first on Travel And Tour World.